New Heymax Transfer Partner: yuu Rewards Club — KrisFlyer Miles Now a Possibility For Max Miles

Heymax has announced a new transfer partner: yuu Rewards Club. And yes, since you can transfer yuu points to KrisFlyer, this new development means that your Max Miles can now be converted to KrisFlyer miles… though it’s something you might want to consider before doing.

Limited: 2 Max Miles per dollar for yuu merchants

Before we jump into the conversion rates, there is a limited time promo that lets Heymax users earn 2 Max Miles per dollar with their Visa-linked cards at selected yuu merchants. These merchants are:

• Gojek
• Toastbox
• BreadTalk
• Foodpanda
• Cold Storage
• CS Fresh
• Giant
• 7 Eleven
• Guardian

DBS yuu comes in a Visa variant, so it is a no-brainer to link your yuu card to Heymax to earn extra Max Miles. This is a limited promo that will last until 26th May 2025 11:59PM or until 500,000 Max Miles are awarded and you need to tap Join the campaign in your Heymax app before making your purchases.

Convert Max Miles to yuu Points at 1:3 ratio

From 20th May 2025, yuu Rewards Club is added as a new transfer partner for Heymax. It is now possible to transfer your Max Miles to your yuu account at a ratio of 1:3 with a minimum of 1,000 Max Miles.

Conversions are not instant, unfortunately, and should take about 3 working days. In some cases, it can take up to 14 working days.

KrisFlyer miles is now a possibility with Max Miles

Since the yuu App allows you to convert yuu Points to KrisFlyer miles, this means that Heymax has indirectly added Singapore Airlines KrisFlyer as a new transfer partner which is possibly the whole point of this partnership.

With yuu Points converting to KrisFlyer miles at a 3.6:1 ratio and Max Miles converting to yuu Points at a 1:3 ratio, the effective conversion ratio for Max Miles to KrisFlyer miles is 6:5… at least according Primary 5 Mathematics.

Herein lies the catch — do you really want to transfer your Max Miles to KrisFlyer at a 6:5 ratio? This means that every 6 Max Miles would only yield you 5 KrisFlyer miles.

One day boost: get 20% milesback on 25th May

Anything short of a 1:1 conversion ratio is usually a bad deal, but for a single day on 25th May 2025, Heymax is offering 20% milesback for yuu conversions.

This means that for every 1,000 Max Miles you convert to yuu Points, you get 200 Max Miles back. At 800 Max Miles for every 3,000 yuu Points, the conversion ratio is now 4:15. Again with P5-level Maths, this translates into a conversion ratio of 24:25 in favour of Max Miles, which means that every 24 Max Miles will get you 25 KrisFlyer miles on 25th May 2025.

Important: FlyAnywhere gets you 1.8 to 2 cents per Max Mile

Before rushing to convert your Max Miles into KrisFlyer miles, you might also want to consider the opportunity cost of doing so.

One of the better use cases for Max Miles would be its FlyAnywhere programme where you can buy any plane ticket, submit a request with Heymax and get your plane ticket cost reimbursed by redeeming your Max Miles at a 1.8 cents per mile valuation. This is currently upsized to 2 cents per mile until 31st July 2025.

Conversion Date	Conversion Ratio	Cost Per KrisFlyer Mile (FlyAnyWhere with promo)	Cost Per KrisFlyer Mile (FlyAnyWhere at usual rate)
25th May 2025	24:25	1.92¢ ☹️	1.73¢ 😕
Any Other Day	6:5	2.4¢ 😭	2.16¢ 😩

However you look at it, giving up your Max Miles for KrisFlyer miles even at the promotional rate on 25th May 2025 is a relatively raw deal.

Just to illustrate the opportunity cost, let’s imagine we have enough Max Miles to redeem a one-way business class flight to Tokyo which costs 52,000 KrisFlyer miles. Even with the milesback promo, we need 49,920 Max Miles for this.

With FlyAnywhere, 49,920 Max Miles can offset S$898.56 of flights at the usual 1.8 cents per Max Mile rate. At the current promotional 2 cent per Max Mile rate, that is S$998.40 of flights. I feel that giving up S$898.56 to S$998.40 for a one-way business class flight to Japan is simply too costly.

Outside of the milesback promo, things get way worse, exceeding an opportunity cost of 2 cents per mile. There are surely cheaper ways to get your miles than this.

What about converting to yuu Points for rebates at yuu partners?

Converting your Max Miles for rebates at yuu partners is also an easy no. Each yuu Point is worth 0.5 cents, so converting your Max Miles for yuu Points at the 1:3 ratio gives each of your Max Mile a 1.5 cents valuation which is still significantly less than the 1.8 to 2 cents it can be with FlyAnywhere.

Useful addition nonetheless, do your Math before 25th May

Despite FlyAnywhere being better value than converting your Max Miles to yuu Points or KrisFlyer miles, the conversion might make sense if:

1. You are short of just a few miles to redeem a flight you want
2. You have absolutely no plans to use FlyAnywhere (i.e. not buying any flight tickets) in the near future

In such cases, make up your mind and convert your points by 25th May 2025 to take advantage of the milesback promo.

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Seth Wee was a licensed financial adviser representative from 2009 to 2025, with over 16 years of experience in Singapore’s financial advisory industry.

He started Sethisfy.com in 2019 to share practical insights on credit cards, banking products, and miles strategies, helping readers identify financial products that deliver the best value. Seth has been featured in CNA, Channel 8, Today, and a host of other publications. In 2025, he was also part of a panel at CPF’s Ready For Life festival.

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