Nerfed: HeyMax Devaluing Accor Live Limitless Transfer Ratio From 1st July 2026

In an email sent to HeyMax users – though it’s buried with other updates so it’s easy to miss – the transfer ratio for Max Miles to Accord Live Limitless (ALL) will soon be devalued starting from 1st July 2026.

The new rate will be 3 Max Miles for 2 ALL points, a 33% reduction in value from the current 1:1 ratio. There is hence a small window of time for HeyMax users to convert at the existing ratio until the change happens from July 2026.

With yuu points now convertible to Max Miles, yuu users should also consider whether to take advantage of the current transfer ratio.

Valuation of points, before and after

ALL points can be used to offset hotel bookings with Accor hotels at a ratio of 2,000 ALL points for €40 (~S$58.93). This results in a value of point of approximately S$0.0295¢ which may fluctuate slightly due to foreign currency fluctuations. Since each ALL point is worth 2.95¢, each Max Mile is also worth the same, given the 1:1 transfer ratio.

With the new 3 Max Miles : 2 ALL points transfer ratio, the value per Max Mile will go down 33% from around 2.95¢ to 1.97¢.

	Current	New (from 1st July 2026)
Ratio	1 Max Mile : 1 ALL point	3 Max Miles : 2 ALL points
Value Per Max Mile	~2.95¢	~1.97¢

The value of yuu Points will hence also fall by 33% for such conversions:

	Current	New (from 1st July 2026)
Ratio	3.6 yuu Points : 1 ALL point (through Max Miles)	5.4 yuu Points : 1 ALL point (through Max Miles)
Value Per yuu Point	~0.82¢	~0.55¢

Should you convert now before 1st July?

Note that value can be very subjective. Someone who is already paying for hotels, particularly Accor ones, would likely find this an attractive way to use their yuu Points or Max Miles. A loyalist of another hotel chain, however, may find zero value for this if they refuse to stay outside of their preferred chain.

For many people who just want to book a nice, reasonably priced hotel and are brand-agnostic, I think this is a pretty decent way to spend your yuu Points or Max Miles. Based on my own trips over the past few months, I’ve found Accor hotels to be priced quite attractively versus Marriott or Hilton in places like Bali or Bangkok.

I can’t speak for your budget and travel preferences, of course, so I would suggest taking a look at Accor’s properties versus what other chains offer in destinations you would like to visit to get a sense whether they are hotels you would stay during your trips.

Compared to redeeming for flights

A good use of Max Miles for flights would be to transfer them to an airline like EVA Airways or Qatar Airways for some good redemptions.

For instance, with EVA Air Infinity MileageLand (IML), you can transfer 80,000 Max Miles and book a one-way trip to Europe in Singapore Airlines’ Business Class. If you converted these Max Miles for ALL points instead, you will get 80,000 ALL points under the current ratio which can offset around S$2,360 of hotel bookings.

	For Flight	For Hotel (until 30th June 2026)
Ratio	80,000 Max Miles for 80,000 IML miles	80,000 Max Miles for 80,000 ALL points
What You Get	A one-way flight to Europe in Singapore Airlines Business Class	~S$2,360 of hotel bookings

The question is whether you think the one-way Business Class flight is worth giving up S$2,360 of hotel credits for.

Hotels are something people tend to pay cash prices for, while many people would not do so for Business Class flights, instead of relying on their miles (which works very well to obfuscate how much they are really paying). This question, therefore, is actually one of the best ways to really gauge one’s true willingness to pay for Business Class flights and I’m really curious how different people respond to this.

I personally converted a majority of my Max Miles to ALL during the last transfer bonus (which is another reason why you should stay subscribed and leave notifications turned on).

“Bonus offers” are coming

Speaking of transfer bonuses, HeyMax says that they are working on “bonus offers” over the next few months, but I really doubt any bonus can offset the 33% reduction in value. Consider this – it will require a 50% bonus under the new rates to be on par with the current 1:1 ratio, so yeah I think it is safe to say that if you want ALL points, now is the time to convert.

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Seth Wee was a licensed financial adviser representative from 2009 to 2025, with over 16 years of experience in Singapore’s financial advisory industry.

He started Sethisfy.com in 2019 to share practical insights on credit cards, banking products, and miles strategies, helping readers identify financial products that deliver the best value. Seth has been featured in CNA, Channel 8, Today, and a host of other publications. In 2025, he was also part of a panel at CPF’s Ready For Life festival.

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